Data and AI
The Web 3.0 era has begun. Web3 is the third iteration of the information revolution built on the promise of "Big Data". The future success of your business (any business) will be largely determined by how effectively it leverages data.
Business intelligence (BI), Artificial Intelligence (AI), Machine Learning (ML), Blockchain and Crypto... the list of Web3 technologies is growing longer by the day, but they are all ultimately data-driven systems.
We can help you Empower your data.
If you have a website, mobile app, and/or digital marketing, then you have data generated by the interaction of your customers with these platforms.
Analyzing the behavioural and conversion aspects of this data delivers actionable insights, which can be leveraged to optimize and improve digital marketing and customer service.
Your business generates a lot of data all the time. There is financial data. There is communications data. There are many other sources of data both big and small. Analyzing your data to generate actionable insights is the fundamental aim of Artificial Intelligence.
Effective AI will offer real-time visual reports (or dashboards) that start at the summary level and allow you to drill down to the details.
Data overload negatively impacts insights and can be avoided by adopting a vital-signs approach: "what are the five key questions that reflect the health of your business?"
Applications and technology are best managed with a "micro-services" approach, where small customized apps are built to manage specific functions or operations. Micro-Services are easier to design, build and manage. However, this approach leads to the scattering of data and difficulty in generating actionable data-driven insights.
Data Integration is the process of using APIs to gather all your data into a unified "data lake" that can be queried and analyzed. An integrated "data lake" is a critical building block for creating AI-driven automation.